Personal and Business Core Values: Do You Know Yours

by Adalia on December 14, 2010

Do you know your personal core values? If you are a business owner, do you have clarity on your business core values? If you know them , are they written down?

As a coach and mentor, I work with clients who are dissatisfied with their personal and professional lives.  In our first coaching session, I address their core values. They answer a series of questions that help them to gain clarity on their core values. If their personal and professional life is not aligned with their core values, then making changes will not produce the desired results.

The idea for doing this blog post came from a visit to a Whole Foods Market. My friend and I visited the newly opened Whole Foods Market, in our neighborhood. They had a beautiful area, away from the main store, for social interactions. The ambience was perfect for chit chatting and people watching.

We ordered pizza and sat down to enjoy each other’s company and the atmosphere. After a few minutes, my attention was drawn to the writing on a table – I looked closely, there were seven tables, and each one had a core value statement that was the foundation of The Whole Foods Market organization. I was intrigued and wrote them down.

I now had an idea for a blog post. I was going to identify any common threads between Whole Foods Market’s core values and my personal/professional core values and post it on my blog.

If you are not sure of your personal or business core values – this exercise will help you to identify some of them.

Values are the foundation upon which your life is built. Your values determine the lifestyle you are going to choose. They impact every aspect of your daily life … what you think, say and do. Some values are fleeting but your core values, more often than not, stay with you for a life time. Living a life that’s not in accordance with your core values can create discord and unhappiness.

Here are 7 of my personal and professional core values as they relate to Whole Foods Market business core values:

Value 1

Whole Foods:  Promoting health of our stake holders through healthy eating and education.
Mine: I Show love and appreciation for my being, by eating healthy foods, exercising, hydrating my body, taking time to relax and connect with my mind, body and spirit.

Value 2

Whole Foods:  Creating ongoing win-win partnerships with our suppliers.
Mine:  I Accept and love my children, other  family members and friends, for who they are today and not how I perceive they should be or who they will become.
I approach my business relationships in the spirit of collaboration and co-
operation not competition and I respect, listen, and give value to my clieints.


Value 3

Whole Foods:  Caring about our communities and our environment
Mine:  The universe is my source and all its inhabitants are my brothers and sisters. I give back to my community and I respect the environment and all living things.


Value 4

Whole Foods:  Selling the highest quality natural and organic products available.
Mine:  My thoughts, words, actions, and deeds promote peace, happiness and harmony. I encourage my children  and anyone who will listen to do the same.
I guide and mentor my clients to be authentic and to confidently take action to receive their goals and to remain optimistic, no matter what.


Value 5

Whole Foods:  Creating wealth through profits and growth.
Mine:   I inspire my children, family and friends to let go of limiting beliefs about money. I guide my clients to live a rich and abundant life.  I am a life long learner and I accept that I am worthy of abundance, in all areas of my life.


Value 6

Whole Foods:  Support team members’ excellence and happiness.
Mine:  I support my children and grand children in all they want to achieve. I influence my clients to embrace their strengths as well as their perceived weaknesses.


Value 7

Whole Foods:  Satisfying and delighting our customers.
Mine:  Spending quality time with my family and friends is top priority. Client satisfaction is the mission for my professional life.


Whole Foods Market’s core values keep the company thriving and profitable and their customers happy and satisfied. Based on it’s core values, Whole Foods Market helps all of its employees to perfect their potential and live happy successful lives.

My happy and fulfilled life, personally and professionally, is a reflection of my core values.

What do you think of Whole Foods Market’s Core Values? What are your core values?  Are you living your life in accordance with your core values?  Please share in the comment section below.

Other Resources:

Books:

Thought Stimulator: The world is full of people that have stopped listening to themselves or have listened only their neighbors to learn what they ought to do, how they ought to behave, and what the values are they should be living for.” Joseph Campbell

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To your magnificence!

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