Google Alerts can help you with strategies for your business success.

What is Google Alerts?

Google Alerts is a system that monitors content on the web. Per your request, Google will e-mail you information (based on terms you’ve selected) from:

  • newspaper articles
  • web pages
  • blogs
  • discussion groups
  • social media, and/or videos.

How Google Alerts can help your business success?

  • You can use the alerts for blogging ideas.
  • Monitor you and your business online reputation. If it’s derogatory, you can address it right away.
  • Stay informed about new and innovated ideas that can help your business.
  • Be informed if there is trademark or copyrighted violation of your property.
  • Keep your eye on your competition and see what they up to. (you could be inspired)
  • Keep track of your products.

Suggestions for keywords and key phrases: use your

  • Domain Name
  • Company Name
  • personal names
  • blog name
  • website
  • keywords for your niche
  • published articles
  • products and services
  • key phrases
  • competition’s website, products, services, blogs

Through Google alerts –

  • I discovered that some of my articles were posted on other blogs.
  • I’ve formed relationships with some of the people mentioned in the alerts.
  • I’ve found ideas to grow my business and mistakes to avoid.
  • I’ve stayed abreast of what’s going on offline as well as on-line in my niche.
  • It saves me time. I don’t have to spend hours searching for updates and I have articles to post each day on the fan page of Universal love Tees.

How to set up Google Alerts

Setting up Google is easy: Go to Google Alerts and fill in your information.

Search terms

Use quotes for your search term – this will cut down on irrelevant alerts. Example “entrepreneurs” will bring lots of information with the word entrepreneurs. Women entrepreneurs” will result in alerts with words exactly as written “women entrepreneurs.”

Type of Alerts

You can get your alerts from all available sources or you can specify which one. You can exclude results from a particular site by adding the –site to your query. Example: [“Adalia John” – site: twitter.com]. This tells Google not to send me alerts from twitter.com.

If your name is Mary Smith but you are not Mary Smith the dancer, you can use the negative term to remove Mary the dancer’s results. Example: [“Mary Smith” – dancer]

How often

Three choices: Once per day, as it happens, or once per week. You can adjust the frequency if you are getting too little or too much alerts. My preference is once per day. I can read them in one sitting.

Volume:

Choose whether you want Google Alerts to send you all the results for your search term or only the best results? I prefer all the result.

More helpful information

  • Google is FREE
  • You can have up to 100 alerts at any given time.
  • You do not have to send you alerts to one email address.
  • You do not need a Google account. However, you have more options if you do. Such as: Getting your alerts via RSS feed reader and using manage alerts, to view, create, edit and delete your alerts.

Other Resources

Growing Your Business with Google

Video:

Start your Google Alerts account today. You will find it a valuable tool.

I really appreciate you stopping by. Let’s continue the conversation in the comment section. Have you used Google Alerts?

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