I’m not a big believer in personality profiles but they make a great conversation topic. Especially when they’re not hurting anyone and there’s always the possibility you’ll learn or affirm something about yourself.
Two years ago, I attend an event in San Diego and one of the guest speakers was Michelle DeKinder-Smith, president and CEO of Linkage Research and Consulting.
Michelle did an in-depth research with thousands of women entrepreneurs and identified 5 personality profiles for women in business.
She has written a book, See Jane Succeed, which documents her findings.
These personality profiles are based on how you do business and the various stages you move through in your business. Each personality profile is called a JANE of some kind.
She writes about the challenges each Jane will face. She gives tips and strategies on how each Jane can overcome her challenges, to maximize her potential in business and life.
Here is a brief overview of the 5 different Janes. Let me know which ones you relate too.
1. Tenacity Jane (makes up 33% of Female entrepreneurs)
Has the talent and skills for her business.
Lacks business know how.
Has a lot of ideas and passionate about all of them.
DETERMINED to make her business a success.
Business appears to be successful but she’s not making enough
Tips for Tenacity Jane to overcome her challenges
Research before making decisions.
Focus on one project before jumping to another.
Get clear on her goals.
Lose the shiny object syndrome.
Shouldn’t start another project until her business can sustain it.
Should be willing to ask for help.
Study and learn about business, marketing, and planning.
I can identify with this Jane more so than any of the others. As a single divorced mom of four having the Tenacity Jane like personality helped more than hindered me.
Yes, we had cash flow challenges but being involved with my children at home and at school was mega important. Now that my children are grown, I’m experiencing focusing issues. It’s OK to have multiple ideas floating around but not good when I start one project and start another before completing the first. I’ve curtailed that bad habit. Today, I choose to be laser focused.
Jane Dough (makes up 18% of women entrepreneurs)
Re-invests earnings into her business.
She thinks big.
Researches before making important business decisions.
A savvy marketer.
Leverages her time.
Has no cash flow issues.
Has work/life balance.
Tips for Jane Dough to overcome her challenges
Make it a priority to communicate clearly.
In the past couple of years, I’ve developed some Jane Dough like qualities. Except: I know how to slow down and I’m consciously aware of communicating clearly, in the past, miscommunication created big problems.
Accidental Jane: (makes up 18% of women entrepreneurs)
Starts a business because she has a passion for something that can help others.
Starts a business for reasons other than the desire to be a business owner: unhappiness with a job, being laid off, fired etc.
Values her freedom.
Values her relationship with her customers and clients.
Referrals and repeat business keeps her business thriving.
Successful in business and is usually making money.
Tips for Accidental Jane to overcome her challenges
Needs to be a consistent marketer.
I was never was an Accidental Jane. I was determined to be an entrepreneur. My children were my strong motivating force.
10 years ago, some challenges took me down the employee road. It lasted 7 years. I managed the marketing department of an Accounting firm. I had an important lesson to learn. What was the lesson? Financial health does not just happen. Money is a resource that needs attention … earn it, save it, and grow it. Lesson Learned.
Part time or flexible business.
Must have a creative outlet.
Family is her number one priority.
Other commitments are more important than her business.
Money is not her motivating force.
Will not work longer hours to make more money.
Family, Freedom and other commitments are her motivating force.
She’s happy and stress free.
Tips for Merry Jane to overcome her challenges
Needs to grow her business slowly.
Implement efficient marketing systems: less work, more clients
I never had the luxury of being Merry Jane. Why do I call it a luxury? Well, when I found myself on a side walk, pregnant, with two adorable little boys by my side, being a Merry Jane was not an option. I did, and do to some degree still do, have one Merry Jane like quality – my children were always my number one priority.
Go Jane Go
Actively involved in her community.
She enjoys being involved at her children’s school.
Always on the move.
Struggles with work/life balance.
Tips for Go Jane Go to overcome her challenges
Needs to slow down.
Needs to nurture her spirit.
Needs self pampering time.
Learn to say NO.
Get an accountability coach or mentor.
I had fun with this, did you? I took the assessment test – first I answered the questions based on being a mom with growing children and then I took it based on who I am today. Just as I surmised, I was Tenacity Jane when my children were younger and more of a Jane Dough now that they are grown.
Find out which Jane are you? at this link. It’s a free assessment and stop by and share your results. I’m sure you’ll have fun with it.
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